Why Does New Blog Post Ranking Changes Over the time
Keyword ranking up’s and down’s are nothing new, but one confusion which most of the webmasters have is about ranking fluctuation for a new blog post. Usually when you publish a new blog post, you will be seeing it in first 4-5 pages of Google search, but over the time ranking usually drops, vanishes or increases. This also bring up a question about: If the quality of page was not that great, why at the first place such blog post/pages got ranked in Google search, and why ranking dropped over the time.
In a recent video, Matt Cutts answered this question, and after you watch this video, I will explain how you could retain your ranking even after Google honeymoon period. So lets check out the video first:
Let me first throw some lights on Matt’s explanation:
Years back Google rolled out Caffeine web indexing, which helped Google to index the web faster and helped Google search to show recent;y published post. Based on Caffeine, Google rolled out an algorithm tweak to show latest/recent updates in Google search. This means, when you publish a new post, Google will be showing it at the top first few hours or day, because it’s more recent. That actually makes more sense when you are searching for any current event like Earthquake, Sports results and so on. As Google always value quality, over the time based on other signals Google will improve or decline your ranking, in compare to other existing pages, to show more relevant results.
This is one reason, sometime you might see a scrapped content outranking your original content. And if I’m not wrong, when Google indexes web, it already filters out known spam websites to show in Google search results or even being a part of index, to maintain a clean web eco-system.
So even if your new content ranking drops for a while, don’t panic and rather keep working, as with time if you have written a quality content, you will get back your ranking. If your blog is already a quality blog (high quality blog), you might not see much of ranking drop, but for a new blog or mid-level blog, such ranking dance is normal. Now, here are few tips to improve your ranking over the time.
How to maintain your Google ranking:
Here I’m sharing some of the tips which will help you to improve your Google ranking. As I mentioned above, it’s very normal that your ranking might drop, so even if it’s dropping for few weeks, you have all the chances to get it back to a higher position. Here I’m sharing few tips which will be helpful:
This is foremost requirement, and basis of your high-ranking. If you have been just writing for Search engines, you should change the way you write. You should write for human users, and then improve your content SEO score. Which is fairly easy:
- Place the keyword in H1 Tag
- Place the Keyword in h2 Tag
- Maintain a decent keyword density.
- Add LSI keywords
- Bold and italics important part along with keyword – The idea here is to make your content scannable. This will not only help search engine bots to identify strong keyword in your post, but will also be useful for readers to scan the content quickly.
- Length of the article – This is one known factor for better ranking. Along with quality content, do keep a check on length of the article. Article with good length, usually rank better.
- Add Videos, Slides and other rich-media to make your content more interactive and useful.
- Make sure page load time is not too high, as Google penalizes slow loading pages.
- Use Google authorship.
- If writing review articles, take advantage of star rating in search.
A good strategy is, analyze the top 10 results about the topic you are writing, and try to write something better than already in the first 10 Google results. Also, maintain the niche of your blog, else with time, you will be outranked by niche blogs covering the similar topic.
Social media share:
Social media share and bookmarking is another known signal for Google ranking. Make sure you have proper call to action social bookmarking and sharing buttons on your blog posts. If you are using WordPress, you can use plugin like Digg-digg to add such buttons. You should also keep promoting your old posts on social media sites like Facebook, Twitter, Google plus, as it will help you to get more re-share, and this better social ranking.
You should keep building links to your individual posts. Don’t use any spam method, or un-natural way to get links to your posts. A good idea is to write a guest post on a niche based blog, and get a backlink with in the context of the article. Here is a quick tip:
Make sure your guest post should be on the same topic. For example, if you are building link to an article talking about Bluehost discount, instead of writing a post about fishing tip to get such link, write a post about hosting. This will ensure that your link is relevant, and you get maximum advantage of the backlink. Also, if you are not getting direct anchor match backlink with this strategy, that is also fine. If you want to learn more about it, look at Keyword Cocitation, and there are many articles on web, which proves about existence of co-citation over direct anchor text match. Also make sure, you are publishing a guest post on any niche based quality blog. For ex: Since you are trying to get a link back to hosting discount page, you should guest post on blog covering similar topics, and not on a random blog.
Create more content on similar topic:
This is more like asking your to stick to your niche. Try to develop more content based on topic that you are writing. For example, if I’m writing about how to maintain Google keyword ranking, I will also be writing about how to check Keyword ranking or how to get in Google search. Since, users are more likely to search for similar article, and also this helps search engine to understand that your domain is covering article on similar topics. If you have budget, you should try Hit-tail, which helped me a lot to discover long-tail keywords which I should target on my blog.
Pretty much, this will ensure that even after Google dance, you will get back your lost ranking. So now, if you see a new blog post losing ranking in Google search, instead of worrying much about it, keep working naturally, and focus on above points to ensure, once Google will determine actual ranking after a while, you will be ranked really high.