What Is Link Building In SEO & What Are The Benefits Of Building Links?

Link building is one major aspect of search engine optimization that you ought to know. In this guide, you will learn what link building is, and how it is beneficial for your website.

Start by reading about the benefits backlinks. This will give you an overview of the basics of SEO, and it will make it easier for you to understand link building.

What Is Link Building In SEO & What Are The Benefits Of Building Links?

Link building is the process of getting links to your site. Most webmasters feel that writing quality articles will help them in getting links, but that’s not 100% true. Unless you specifically try to get links, it will be hard for you to do so.

Back in the day, link building was an easy process. You could easily automate tools to submit to article directories and Web2.0 sites to generate backlinks. The quality of the article or inbound links didn’t matter so much.

What Is Link Building In SEO & What Are The Benefits Of Building Links?

On April 24, 2014, Google launched the Google Penguin algorithm, and it changed everything about link building. Today, link building is much more of a skill, and it takes time to get it right.

Link building is the process of getting links from high authority sites, quality sites, and relevant/related sites. The focus is on quality and relevancy of links. More than that, diversity of links plays a significant role in higher search engine ranking.

Benefits of Link Building

Link building is an important part of search engine optimization, and here I’m showcasing some of the major benefits of link building for your website.

In general, the popularity of a website or blog is determined by the number of inbound links.

The number of inbound links from quality websites is also a big factor in determining your Google Page Rank (PR).

After starting a blog or website, it is always advisable to spend the starting few weeks on link building so that you will have more exposure on search engines.

Incoming links from an authority website are always rewarded in Google Search. Effective link building doesn’t mean building unlimited links; it means getting genuine links from reliable websites.

Some benefits of link building:

  • More visibility of your blog in search results.
  • Receive traffic from other websites linked to you.
  • High-quality incoming links mean your site will be admired as a valuable resource. This can be easily done by writing quality content.
  • Link building also helps in getting indexed in search results quicker.
  • Link building is also considered an important aspect of SEO.

Link building can be performed with many strategies:

  • Writing epic content (content that is linked to naturally).
  • Guest blogging.
  • Infographics.
  • Epic videos.
  • Directory submission.
  • Dofollow blog comments.
  • Dofollow social bookmarking websites.
  • Write pillar content and inform bloggers.

There are many other strategies that people follow, but if you have a niche site, it is always advised to make a proper plan for link building.

Do let us know: Which strategy do you follow for link building, and what are the other benefits of link building you can think of?

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