Genesis vs. Thrive Themes
(A Quick Introduction)
Genesis Themes is the brainchild of Copyblogger Media and was launched back in 2010 with the aim of bringing a wave of professionally designed themes which was rare at the time.
When they launched Genesis Framework, they were revolutionary with complete SEO support for users (you didn’t even need Yoast or All in one SEO) and came with many layouts and easy to customize genesis child themes.
Genesis Themes have since then been the most popular themes in the market providing very clean-coded, fully SEO-compliant and beautiful premium WordPress themes to their users.
Read my review of Genesis framework to see why they are great.
So far, having a good professional looking website alone was more than enough, but times have changed.
With each blog competing with even more blogs on the same topic, you just don’t need good looking, fast websites, and you need websites that help you leverage your traffic and authority into sales or into fans or into clients, whatever your end goal is.
Here is where StudioPress Themes failed to catch up.
Thrive Themes, on the other hand, is the obsess of a team of marketing experts who want to help you get the most of your website.
They have some awesome looking themes, but they aim at not being the best-looking themes alone, they are designed to convert.