Have you been looking for an SEO tool which lets you do keyword research, track keyword ranking, check backlinks, check competitor ranks, and most importantly, do a complete SEO audit of your blog?
If yes, then let me introduce you to one tool which I have personally been using for over 3 yearsÂ and is trusted by many professional bloggers and SEO agencies. The tool Iâ€™m talking about is SEMrush.
IÂ getÂ asked this question a lot:
- â€śShould IÂ start using SEMrush?â€ť
IÂ will answer this question in myÂ review, but before that, let me give you some details about my SEMrush experience.
When ShoutMeLoud got hit by Google Panda, I had to completely change the way I wasÂ blogging. I realized that instead of just writing content that readers loved, I had to make sure my content was also loved by search engines!
This is whenÂ I started learning more and more about SEOÂ andÂ link building (which is still an ongoing process). I managed to recover ShoutMeLoud from Panda, and in the process, I learned the importance of focusingÂ on content quality to improve my blogâ€™s SEO.
I needed to askÂ myself what I had done that might have causedÂ Google Panda to hit my site so hard.
The answer was right there on my analytics statsÂ board. Apart from thin content, I hadÂ ignored the importance of keyword research.
I quickly learned that having quality content was not enough!Â IÂ also needed to buildÂ quality links, do timely audits of myÂ siteâ€™s SEO, and pay attention to a few other important factors.
I tried using many tools in the process (including Moz, Ahrefs, SEMrush, and a few more). While all of them worked well, I likedÂ SEMrush the best because of its great features and how it allowed me to get all of my SEO work done in one place.
In justÂ one dashboard, I can get everything done.Â I will show you what I mean in a moment.
Before I move ahead with myÂ SEMrush review, it is important to let you knowÂ that my knowledge of SEO is self-taught through the useÂ of trial and error and from paying attention toÂ the latest SEO industry updates.
- Note: If you browse theÂ SEO category of ShoutMeLoud, you can findÂ the latest information from the SEO industry.
What is SEMrush? â€“ A Hands-On Review
Letâ€™s exploreÂ what makes SEMrush such an amazing SEO tool and a favorite amongÂ millions of users.
SEMrush makes it really easy to find what keyword your site (or any other site) is ranking for. In short, it makes keyword research a piece of cake.
Once you are done doing your keyword research, you can add in keywords and track theirÂ positions in all major search engines based on geographical location.
I emphasize theÂ geographical location feature as itâ€™s important for those who target specific countries like Spain, the U.K, Australia, India, the U.S., etc. For a global blogger, you can also use this feature to see how your site ranks in specific countriesâ€™ search engines.
It is an essential SEM (search engine marketing) tool that I believe every serious blogger and internet marketer should have in theirÂ SEO tool arsenal.
SEMrushÂ is a product from the maker of SEOQuake, a popular SEO addon for Firefox.
At the time of this writing, SEMrush has:
- more than 130,000,000 domains and
- more than 800,000,000 keywords in their database.
SEMrush will allow you toÂ find all of the keywords for which any existing web page on the internet is ranking. You canÂ also find more statistical details regarding specific keywords and related keywords which you can rank for.
SoundÂ aÂ little confusing?
Here is a screenshot which will justify my statement that SEMrush is essential for all bloggers and serious internet marketers:
Let me walk you through the processâ€¦
- Note: You canÂ useÂ it for any site.Â Serious internet marketers areÂ encouraged toÂ try it with their competitorsâ€™ sites.
AllÂ IÂ need to do is add the domain name at the top, and here is the informationÂ I receive:
Let me explain a few ofÂ the fields on this report pageâ€¦
- Keyword:Â The keyword for that specificÂ ranked page.
- Pos:Â The keywordâ€™sÂ positionÂ inÂ theÂ specified search engine. In this example, I have selected Googleâ€™s US database (default), but you can change it to other locations and search engines too. You can also use theÂ Free Keyword MonitorÂ for verification.
- Volume: Number of exact match queries for that keyword in the local search. In this example, I have once again usedÂ Googleâ€™s US database. (This data was taken using theÂ Google Keyword planner toolÂ whichÂ I have also verified the accuracy ofÂ myself.)
- CPC: Average cost per click for the keyword.
- URL: Corresponding URL toÂ which that keyword is driving traffic.
- Com:Â This shows the competition of advertisers for that keyword. A lower number means little competition and a higher number means greater competition for that term. (How can a search engine marketing toolÂ be complete without a competition check?)
- Results: Number of search engine results. Â (A lower number here is better.)
- Trend: This is one column which I find very interesting. InÂ order to find profitable keywords, we need to make sure the traffic trend for that keyword is not dying. This column pulls up the search trend for that keyword overÂ the last 12 months.
In addition to all of the information resulting from our search, there are two columns that, as a blogger, interest me the most.
Itâ€™s here thatÂ you willÂ find the top 200 organic keywords for that domainÂ and also receive a detailed backlink report for any domain along with the linkâ€™s anchor text.
For me, the most interesting factor here is the ability to find theÂ top keywords driving traffic to any domain. For a serious marketer or company, knowing aÂ top competitorâ€™s keywords is theÂ holy grail.
So back to the original question:
- â€śShould I start using SEMrush?â€ť
Why should you start using the SEMrush tool right away?
As bloggers, we work day and night to write postsÂ hoping to increase the amount of traffic coming into our blog. But we often donâ€™t focus enough on how weâ€™re generating that traffic. If you check your analytics, you will realize that only aÂ couple of your blog posts areÂ contributing all of theÂ traffic to your blog.
But when using the SEMrush SEOÂ tool, you can find keywords which are driving traffic to your competitorâ€™s website and you can write quality content based around those keywords.Â This will help you get a better position for certain target keywords in your niche.
If you want to try it out and see how well it can work for you, they offer a free 14-day trial.
SEMrush works best with the PRO account (as you will get a complete report), but for a beginnerÂ who is new to search engine marketing (SEM) research, you can always start with the free trial.Â Once you are accustomed to its various features, you can upgrade to theÂ PRO account to get aÂ complete, detailed analysis of anyÂ website (like yours and your competitorâ€™s).
Sign up here: Free SEMrush trial account
I hope this SEMrush review hasÂ helped you to understand the benefitÂ of this awesome search engine marketing tool. AlwaysÂ remember, SEMrush (or any other SEM tool) is useful for research and analysis, but atÂ the end of the day, itâ€™s your hard, smart, and quality work which ultimately puts you at the top.
Have you used SEMrush before? Howâ€™s your experience been using it to supercharge your websiteâ€™s SEO? Let us know in the comments!
Do you know someone who can benefit from this excellentÂ tool? Share this reviewÂ with them on Facebook, Twitter, or Google Plus!
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