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Even better, you can fire your competitor URL, and SEMrush will return all the keywords that are driving visitors to that site. An easy way to steal those keywords and make them your money keywords, I must say.
#2) Check Backlinks:
Check your and your competitor’s backlink profile along with recent additions, anchor text data, page score and much more. All in no time.
#3. Site Audits: This one section of SEMrush will help you improve your site’s health by checking for any flaws in your site, content strategy and thus helping you to rectify them in time.
#4. Adwords Strategy Spying: This one is not for all but everyone should try to use this strategy if you have a small budget. With SEMrush’s PLA research tool (product listing ads) you can easily see the AdWords ad run for any keyword phrase. You can also track if a domain (possibly your competitor ever has done any paid ads) and then you can try bidding for those to get the benefits.
#5. Position Tracking: There is nothing worst than not knowing where your efforts are heading. With position tracking, you can keep track of your keywords and then analyze the rise and drop in their search rankings.