Almost all web marketers have changed their online website marketing techniques after the Google Panda and Penguin updates. Websites get penalized, or rankings go down due to lack of onsite optimization that includes basics such as missing/inappropriate title, description, header tags, image alter tags and poor quality content, plus the traditional way of getting links from low-quality sources.
Now, things get changed webmasters are taking care of all promotional aspects including onsite & offsite optimization. Whether you have a small business or a big online store, you must follow all Google and other search engine guidelines to rank well and avoid penalizing issue.
It doesn’t matter you have internet marketing agency or promoting your own website, you should have few necessary SEO tools that can help to run your SEO campaign smoothly as well as help grow your online business.
Here, you will find some important SEO tools which are needed to run a successful SEO Campaign.
Free SEO Tools For On-site Optimization
Onsite optimization helps improve a website’s usability and search rankings. It also reduces the bounce rate. It is advisable to develop SEO friendly webpage optimization to improve search rankings. There are few basic things such as Meta Title, Meta Description, Header Tags, Images and Alt Tags plus duplicate content (to avoid Google Panda penalty). These are important things for on-site optimization. Here you will see two free SEO tools that help in a basic SEO audit.
1. Screaming Frog SEO Spider:
Screaming Frog SEO Spider is the best software to check the basic onsite issues by crawling website’s links, images, CSS, script, and apps. It lets you quickly audit and review a medium to a large size website.
The main benefit is to export important onsite SEO basics such as title, Meta description, headings, etc., to an Excel file.
A brief overview:
- Page Title: Missing, Duplicate, over 70 characters, below 30 characters, same as H1.
- Meta Description: Missing, duplicate, over 156 characters, below 70 characters.
- H1 & H2: Missing, duplicate, over 70 characters.
- Images: All URIs with the image link & all images from a given page. Images over 100kb, missing alt text, alt text over 100 characters.
- Redirects: (3XX, permanent or temporary) and more.
There are many tools available online to find out plagiarism and duplicate content, but that tool is to check external resources. Siteliner.com is the best online tool which gives you a detailed report (duplicate content, broken links, internal page ranking) of your site based on internal linking structure. However, there is one limitation. It currently checks only 500 prominent pages of your site.
Free SEO Tools for Off-site Optimization:
After Google’s algorithmic update (Panda and Penguin), web marketers are now taking care of getting links from external resources. It’s advisable to check essential website elements such as Google page rank, Domain age, Moz domain authority, page authority, contact details for a guest post, etc. There are many things which one should consider before getting links from an external resource.
3. SEO Tools for Excel:
Niels Bosma has found great SEO tools for MS Excel that can help run some function (page rank, meta title, description, domain age, page authority, and domain authority) without leaving the sheet. Visit here to install free SEO tools for Excel.
The main benefits of using SEO tools for Excel is you can fetch a number of data without leaving the Excel sheet.
4. Competitor Anchor Text Analysis Tools:
After finishing the onsite optimization, the next step is to promote the website using other methods like a Press Release, getting links from same niche, guest post links, and article promotion links. Getting links from different quality resources is slightly difficult because webmasters have to do the litter exercise to get quality links. Before targeting any numbers of keywords, a better idea is to find out the competitor’s most traffic generated keywords.
Majesticseo is the best tool, and almost every web marketer is aware of it. It gives an idea about your competitor’s inbound links. In the free version, you will get an idea about the most targeted anchor text of competitor that gives you a plan to focus on such keywords which ultimately generate more traffic.
5. Keyword Rank Checker Tool:
At the end of the month/week, it’s mandatory to check keywords ranking position so as to know how your website’s promotion works affect keywords SERP. If there are 10 or 20 keywords, one can easily do a manual check, but what if it’s more than that?
There are many other free and paid keyword rank checker tool out there, but here are a few that have been reviewed by ShoutMeLoud:
- 5 Excellent websites to check Google keyword ranking
- Authority Labs review: Online Google Keyword rank tracking tool
Every web marketer is promoting their website and strives hard to get ranking as well as generate sales and inquiry, but the main thing is how you can smoothly complete your task by using free SEO tools. If you have a good marketing budget and are looking at a cutting-edge SEO product for your business, you should look into SEMRUSH or Ahrefs. Be smart and run your SEO campaign effectively.
Do let me know what other free SEO tools and software you use to manage your SEO campaign. If you find this article useful, do consider sharing it on Facebook and Google Plus.
Here are a few hand-picked guides for you to read next:
- SEMrush Coupon: Free Guru Account For 14 Days (Worth $199.95)
- 11 Free Features Of Paid SEO Tools Every Marketer Should Know About
- 6 Awesome Tools to Find Long-Tail Keywords In Any Niche