Link building is a Search Engine Optimization Process and one of the most important factors for achieving top search engine rankings.
When building links to your website, there are what you are supposed to do and what you are not supposed to do in order to achieve high search engine rankings.
It is also important to know that link building includes both on page (Internal linking) and off page linking (Backlinks).
Relevancy is a very important factor to consider when trying to acquire backlinks for your website, even though quality links from unrelated websites can help increase your website authority, links from relevant websites tend to help you easily rank better as it let the search engines know that you are in the same category with the website.
There is one important thing that a lot of users are not aware of. When a big website mentions your brand name and doesn’t add a link, it’s as good as a backlink. This is called citation links.
Usage of anchor text is very important in achieving High Search engine rankings, If you could have the right amount of backlinks using the anchor text of your choice, then you can easily rank for a keyword.
Try as much as possible to use variation of anchor text when building links to your website. This is important because it makes the search engines trust you and your site will not look like a spam site.
It is important to consider deep linking to internal pages of your website using your desired keywords, it is not a good practice to focus all your link building efforts to your homepage only but also to other relevant internal posts/pages on your website.
Deep linking also helps a very old page of a particular website; it notifies the search engines of the pages and also makes them think the page is still relevant thereby increasing it ranks in the Search Engine Ranking Position (SERP).
A good idea is to try to get a minimum of 2-10 links to every page of your website, and within a short period, the inner pages of your website will begin to rank for various long tail keywords.
- Interlink your old blog post to keep your visitors stay long
- Quickly interlink your blog post with insight wordpress plugin
The page/domain authority of the website or page linking to you is also very important in achieving top search engine rankings.
Getting links from only low-quality websites is not very effective, and you should have a blend of links coming from high + medium quality website. Your focus should be to get links from established websites in your niche, also try to get links from educational, government (.gov) and military sites as this tends to make your website more of an authority to the search engines.
The consistency of the links you get to your website is also very important, it wouldn’t be a good option to build 100 links on day 1 and then change it to 1-2 links on day 2 neither will it also be a good option to build 10 links on day 1 and 100 links on day 2, try to build links with consistency, try as much as possible to make sure all your links are of the same number each day and if you want to increase the number of links make sure it is a gradual process.
Above all, try to get backlinks from relevant and authority sites most especially in your niche, be consistent in doing this and in a little period of time you will see an increase in your search engine rankings.
Google is going to run page rank update soon. I hope all of you are working on improving your Page rank. Do let us know your trick on link building?