Do you run an eCommerce website and store?
Do you aim at running successful eCommerce marketing campaigns?
If your answer to the questions above is in the affirmative, this article may just be the one you have been looking forÂ all this while.
Every marketing campaign starts with keywords.Â Why is keyword research is so important, you might wonder.Â Keyword research is essential because it influences your marketing efforts.
Why Is Keyword Research An Important Part for your eCommerce Store
We live in a digital world where theÂ Internet is the most important and popular medium for reaching your audience.
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To further reiterate the Internetâs reach, the total number of people purchasing products online via eCommerce has reached the 1.77 billion-mark (23% penetration of the global population). Source: We Are Social
The data translates to the fact that you can reach around one-fourth of the worldâs online buyers. You simply need to figure out how to deliver your content to them.
Thereâs a misconception among many online retailers that keyword research is just about SEO. The truth, however, is, keyword research is the foundation of every digital marketing practice. Period.
If you donât find relevant keywords for your site and campaigns, you canât drive targeted traffic and ROI. I hear from most of the store owners that keyword research is boring. It may be, but to change that and make it more interesting, you need to start thinking like a customer.
If you donât want to do it yourself, you can always take help of SEO consultant or SEO agencies. The best advice I could give is; itâs better to have them do the keyword research for you and make an actionable plan for you. This way, you donât have to pay the retainer fees and such plan will ensure your in-house team will be working on something that is bound to work.
Alright, back to the DIY keyword research ideas for your e-commerce store. (Afterall, a lot of entrepreneurs like to do things themselves ????).
5 Interesting, Modern Keyword Research For Ecommerce
Weâve done some basic keyword research. You open Google Keyword Planner (a great tool to find the keywords), download the results, and start working for them. Sounds familiar?
Whatâs negative with this approach?
Thousands of other store owners are already working for the same keywords. So, itâs a tough task to rank for these keywords.
The good news?
In this story, Iâll introduce 5 modern and smart keyword research methods that can help you to find âhiddenâ keywords. These alternate methods are not yet so common and will help you tap the untapped profitable keywords.
1. Udemy Is a Great Place to Find Keywords
Udemy is an online course platform which can help you to generate some keyword ideas. Here, courses are created by experts in a niche and copy of each course acts as a rich sales page to uncover hidden keywords.
Letâs go through step by step.
Create a free account and choose the most relevant category from the drop-down menu. To filter your results, you can also select a subcategory. If you have a âpet food and careâ store, for example, you go to Lifestyle > Pet Care & Training > All Pet Care & Training
The most important thing hereÂ is the additional filtering options. The option âLevelâ allows you to select the course for beginners or experts.
You open a top course,Â and youâll get keyword ideas in the course âdescriptionâ section. Â Hereâs the first course I chose:
The course description is a great place to gather keyword ideas. Once you are finished with the description, scroll down to âcurriculumâ and generate dozens of quality keyword ideas.
You donât have to copy these words as they appear. Tweak them to make it relevant to your eCommerce site.
2. See What People Are Asking On Quora
Quora is one of the most effective ways to find user intent keywords. These are real people asking questions and writing answers. I believe that the best key phrases come from users and readers.
First, enter your main niche into the search box. Choose a relevant topic that has a huge following.
When you click âWomenâs Fashion and Styleâ topic (1M followers), youâll find several other related topics. You can generate some keywords from here:
Youâll see new and old questions on this page. Go through the number of questions, and youâll find the right amount of keywords.
3. SEMrush To Steal Your Competitorâs Keywords
I think doing some organic spying to make your eCommerce store successful is okay. There are some tools available out there to do the same, but SEMrush is my favorite tool to find keyword ideas. Letâs take a look at how to do this.
Login to your SEMrush account and enter your competitorâs URL in the search box.
Now choose âorganic researchâ from the sidebar.
Once you do so, youâll get the keywords that this site ranks for. Did you say Eureka?
Want more? Just click the âCompetitorsâ button.
This fantastic tool will show you the similar sites to your query. You can repeat the above process with these competitors to find more keywords.
Now select âKeyword Magic Toolâ under keyword analytics from theÂ left side menu, and enter your product keyword into the search box.
When you search for your main keywords, youâll find many long-tail keywords with a specific search volume. See below:
When you filter by âstoreâ and scroll down the list, you can find more long-tail keywords for your product pages.
4. Amazon Can Suggest Product Related Keywords
What comes to your mind whenÂ I sayÂ the word âeCommerceâ? I bet itâs Amazon, isnât it?
Amazon is the biggest eCommerce site out there. When people need to buy something they start their search on Amazon. So it can be a goldmine to find product related keywords.
Letâs see how can you do this.
Just go to Amazon and enter your product keyword in the search bar. Amazon suggestsÂ what people are searching for, and that can help you get targeted long-tail keywords.
To take it a step further, click on âDepartments> Full Store Directoryâ.
Youâll land on all of Amazonâs categories and subcategories page. Letâs say you have a pet food store, so you click on âPet Suppliesâ subcategory.
Click on âcatsâ and choose âfoodâ from the list.
Youâll get keywords that Amazon uses for cats food category. You can consider these keywords for your cat food page.
Youâll find products that are similar to your product. Open the product page take an in-depth look at the Title and Description because you can find some long-tail keywords here too.
Now itâs time to move on to my favorite keyword research method.
5. Wikipedia Has Done All the Hard Work for You
The thing I like about Wikipedia is they structurally organize their articles and information. Wondering how you can use Wikipedia for your eCommerce keyword research? Let me explain.
Go to Wikipedia and type your product keyword or category into the search bar.
âContentsâ section will give you some keyword ideas:
You can also click on the internal links to find more targeted keywords. Here, we have a link to âDog Foodâ.
When you click on that link, youâll find more targeted keywords related to âdog foodâ as you can see in the screenshot below.
Conclusion: Keyword Research For An Ecommerce Website
I hope this article has helped you understand that keywords research is much more than typing a keyword in Google Keyword Planner and downloading theÂ resultÂ spreadsheet. It needs time and effort.
Before you start the keyword research for your eCommerce website, you should define your goals:
- Find the intent keywords that your target customers frequently use to search for products.
- Understand the search volume of your targeted keywords.
- Gather long-tail keywords, commercial, and informational keywords.
- Take a look at your competitorâs website(s) and understand how they place their keywords into the content.
- Related keyword terms to create blog posts and articles.
Collect all your keywords in the Google Sheet to make the best possible choices. Now itâs time to place these keywords and optimize your store.
Optimize your eCommerce siteâs structure, place your primary keywords into product titles and descriptions to improve conversion, and optimize category pages.
One crucial thing, search engine algorithms and customersâ behavior (search terms) change over time, so make sure you keep your keywords up-to-date and relevant. The intent is the most important thing you should focus on while optimizing your pages for theÂ target keyword.
Do you have any other keyword research method? Please share your views in the comment section.
Here are a few other articles for you to read next:
- From ÂŁ0 to ÂŁ11,000+ Per Month E-Commerce Link Building Case Study
- The 5 Best eCommerce Platforms To Fuel Your Online Business
- How Can Content Marketing Help E-commerce Business?
- 5 Excellent Websites for Checking Google Keyword Rankings